Instagram offers three main profile types: Personal, Business, and Creator. All new Instagram accounts start as Personal by default, but you can convert your Personal profile to a Business profile at any time.
To connect your Instagram account to Confe.io and unlock advanced features—like scheduling posts and accessing deep analytics for your Instagram growth—you need a Business profile. Business profiles offer the most features and flexibility for managing your brand, products, or services.
Meta (the parent company of Instagram and Facebook) requires that your Business profile be connected to a Facebook Page. This connection is needed for permissions and access, even if you don’t plan to publish to Facebook.
Before You Begin
1. Check your current profile type:
Open your Instagram account and go to Settings.
Depending on your profile type, you’ll see:
Personal profiles: “Account types and tools”
Business profiles: “Business tools and controls”
2. You will need:
A Facebook Page to connect your Instagram profile to.
Only one Instagram profile can be connected to a Facebook Page, and vice versa.
If you don’t have a Facebook Page, you’ll need to create one:
Create a Facebook Page
The right permissions on the Facebook Page:
Full or partial control of the Page.
See your Facebook Page role or access:
Where to Find Page Roles on Facebook
Management access to the Page in your Business Manager account (if using Business Manager):
Add People to Your Business Manager:
How to Add Others to Business Manager
How to Convert Your Instagram Profile to a Business Profile
Open the Instagram mobile app and go to your profile.
Tap the menu icon (three lines) in the top right corner.
Select “Settings” and then “Account.”
Scroll down and select “Switch to professional account.”
Follow the prompts:
If you have a Personal account:
Choose “Switch to professional account.”
Select “Business.”
Follow Meta’s instructions to connect your Facebook Page and Instagram account.
Next Steps
Once your Instagram profile is a Business profile and connected to a Facebook Page, you can connect it to Confe.io and start using all the advanced social media management features available.